|13th Annual Great Shorthorn Revival Sale - September 27, 2014.
Sale will be located in Beaverton, Michigan. Sale catalog is now online.
Located in central Michigan, Little Cedar Cattle Co. produces elite Shorthorn cattle and continually works to move the breed and the association in a positive direction.
Each September, Little Cedar hosts “The Great Shorthorn Revival,” the top Shorthorn consignment offering in the nation. The sale presents an opportunity for consignors and buyers to connect, establish relationships and exchange valuable genetics to create progress within their individual herds and throughout the breed.
Owners Steve and Julie French work together each day in management and marketing of their seedstock operation, guided by lifetime experience in cattle breeding and an avid study of breed history.
“Though some may view the issues we face today as challenging, our study of the history of this breed proves that bumps in the road are simply that. When we read about the trends that Shorthorns have weathered since first arriving on American soil in 1783, one thing stands out: the people who believed in the merit and value of Shorthorn cattle...the people who studied, and discussed, and
|compared ...and learned the lessons....and kept working and developing the great cow families...are the people who succeeded. They and their herds flourished no matter the challenge presented by the breed or the times. They guarded the genetic treasure of their own female lines and added new ones to their programs when necessary to spur it forward. They believed. And they stayed committed. And they never gave up.” – Steve and Julie French.|
|Though they first met in 1999 and married in 2001, it seems Steve and Julie French have been working “together,” or at least in the same direction, their entire lives.
Steve discovered Shorthorns at age 12 while on a family vacation and soon became completely enamored of the reds, whites, and roans. With his parents’ financial support he bought his first heifer and began learning about the breed on his own. He says he got a lot of flack because Shorthorn wasn’t really a popular breed at the time. He is always proud to declare “I was Shorthorn when Shorthorn wasn’t cool.”
Steve has long relied on his experiences and top producers for advice and education. In the eighties, he was showing cattle at the Michigan State Fair when opportunity knocked. The managing partner of Premier Beef, the leading Angus operation in North America at the time, asked him to come and work at their sale, and then offered him a full-time job. He took two years off from college to work and says he learned more by watching them and being involved day-to-day than he ever would have being at college. The professional cattlemen at Premier taught him how to breed, feed and develop purebred cattle.
Steve takes pride in his knowledge of the history of the Shorthorn breed, memorizing pedigrees and the breed-changing sires and dams throughout many Shorthorn lines. He has an amazing recall, and people have found that they can use him as a walking history of the breed’s progression.
Steve’s “plastics pedigree” stems back to his maternal grandfather, one of the pioneers of the plastics industry. Today, he is a broker of plastics raw materials and also owns a custom extrusion company, but he is equally passionate about managing his Shorthorn cattle business.
At the same time Steve was learning about Shorthorns, Julie’s cattle background began in the Angus breed, growing up through junior activities on her family’s Belle Point Ranch in Arkansas. She served on the first National Junior Angus Association board of directors and is still active in fundraising and creating new activities for Angus youth on the national level. Her breed involvement also includes devoted volunteer work for the Angus Foundation, which supports education, youth and research activities for the breed.
Julie holds a B.S. degree in Animal Science/Livestock Merchandising from Oklahoma State University. She is also an active alumna of Texas Agricultural Lifetime Leadership (TALL), a professional development institute administered by Texas A&M Extension. In 2001, Julie moved her business from Fort Worth to Beaverton. She is a promotional strategy consultant with a major focus on purebred livestock, serving industry leaders in cattle and performance horses.
Though they could have met 20 years earlier, through numerous crossed paths and multiple common contacts, today Steve and Julie take pleasure in their life together in the “backwoods of Beaverton” raising both Shorthorn and Angus cattle.
|September 28, 2013 • Great Shorthorn Revival, Beaverton, MI
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|Thank you for your interest in Little Cedar Cattle Co. If you need more information, please call us at 989-798-8223. We will be happy to help you however we can.
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|Steve and Julie French
1264 Van Dyke • Beaverton, MI 48612
Steve Cell: 989-798-8223
Julie's Cell: 989-965-6363
Steve's Email: email@example.com
Julie's Email: firstname.lastname@example.org
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